![]() ![]() It would be too uncharitable to dismiss Indistractable as merely an attempt to backtrack. ![]() Here, as in Hooked, Eyal advances a four-part model – and even describes it as a “superpower” again – only this time it’s for users: it sets out how to be “indistractable” in a world that’s angling for our attention. Now, five years later, as individuals and societies have begun to discern the extent to which distraction is a feature, not a bug, of the industrialisation of persuasive design, Eyal has returned with a self-help book. Eyal advanced a four-part model for exploiting triggers, rewards and other elements of habit formation to systematically manipulate user behaviour he described the model as “a new superpower” for designers. So far, the closest thing to a bible for designers who have been enlisted in that war for our attention – those tasked with hacking human psychology to increase “engagement” with their products – has been Nir Eyal’s bestselling 2014 book Hooked: How to Build Habit-Forming Products. ![]()
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